Born and raised in Egypt, Lana has always had a passion for bringing creative concepts and ideas to life. After graduating from The New School For Design at Parsons in New York, she brought her experience to Christian Louboutin as their Global Digital Communications Manager and continued on to join the New York based lifestyle and cultural powerhouse, Kith, as their Global Art Director for four years.

 

Lana’s time at Christian Louboutin centered around creating and implementing global social media strategy and content. She also collaborated with celebrities to establish brand recognition on an international scale. At Kith, Lana worked closely with the founder to oversee the conceptualization and execution of all brand content and physical activations. She managed the art direction of all campaigns, lookbooks, editorial photoshoots, and brand films. Lana also led creative development of all physical activations in Kith’s 12 global retail stores to create cohesive storytelling between brand content and consumer experience.

 

In 2022, Lana founded creative incubator &LANA, a global agency that specializes in creative direction and brand building. By leveraging expertise in art direction and strategy, &LANA works with leading names in retail and hospitality to execute purposeful design, innovative creative strategy, and effective project management. &LANA aims to enhance established brands with story driven concepts and introduce emerging brands with strong creative identity. The &LANA HQ is currently based in New York City.